There were many aspects to take into consideration when trying to decide upon the target audience of our film.
We decided that the film would be aimed prodominently at females, since the protagonist is female, and as such would appeal primarily to a female audience. However, we won't completely be excluding men from viewing the film because that would not be lucrative and there are aspects to the plot and film, like actions scenes when the protagonists is trying to escape drug lords, that would be appealing to males.
In regards to age, we thought that 18-25 year olds would be a good target age group to cater to for a number of reasons. Firstly, since the female lead of the film is roughly this age. Secondly, people aged this approximately are the core cinema goers, and will most likely be the main people to view the film. Thirdly, in regards to the content of the film; maybe I'm reading too much into this here, but, with the plot of the film, being what it is, the latter part of the film may have featured scenes of drug use, and handling of drugs, and as such would not be appropriate for audiences under the age of 18.
As our film is intended to be highbrow, like the film 'Brick' which is one of our main influences, then it would attract a middle and upper-middle classed audience which is why my partner and I were stumped a bit when it came to defining the ethnicity of our target audience. Additionally we decided, prior to defining target audience, that one of us would play the part of the protagonist as this way we would be able to film in our free periods and media lessons without having to wait for a time that was also convenient for the actor. However, we realise now that if Marina or I play the part then the cast wouldn't ethnically reflect the target audience.
Subsequently, we informed our friend Katie of our predicament and she was happy to help, and would serve as a better magnet to attract the target audience we defined.
Conclusively, our primary target audience are middle/upper-middle classed females aged 18-25.
We decided that the film would be aimed prodominently at females, since the protagonist is female, and as such would appeal primarily to a female audience. However, we won't completely be excluding men from viewing the film because that would not be lucrative and there are aspects to the plot and film, like actions scenes when the protagonists is trying to escape drug lords, that would be appealing to males.
In regards to age, we thought that 18-25 year olds would be a good target age group to cater to for a number of reasons. Firstly, since the female lead of the film is roughly this age. Secondly, people aged this approximately are the core cinema goers, and will most likely be the main people to view the film. Thirdly, in regards to the content of the film; maybe I'm reading too much into this here, but, with the plot of the film, being what it is, the latter part of the film may have featured scenes of drug use, and handling of drugs, and as such would not be appropriate for audiences under the age of 18.
As our film is intended to be highbrow, like the film 'Brick' which is one of our main influences, then it would attract a middle and upper-middle classed audience which is why my partner and I were stumped a bit when it came to defining the ethnicity of our target audience. Additionally we decided, prior to defining target audience, that one of us would play the part of the protagonist as this way we would be able to film in our free periods and media lessons without having to wait for a time that was also convenient for the actor. However, we realise now that if Marina or I play the part then the cast wouldn't ethnically reflect the target audience.
Subsequently, we informed our friend Katie of our predicament and she was happy to help, and would serve as a better magnet to attract the target audience we defined.
Conclusively, our primary target audience are middle/upper-middle classed females aged 18-25.
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