Here is the link - http://www.slideshare.net/mocha17/charlotte-grays-media-product-evaultion

We returned to Catford to shoot the remaining scenes that were located there and re-film some of the ones that we weren't happy with from the first session. We didn't have any big difficulties except for some of the ones we had last time, there a lot more people and cars around as it was the beginning of rush hour, which delayed the shooting of some scenes such as Abby (Katie) crossing the road. It also rained during the shoot which made things a bit difficult but we still had a great time and are happy to say we have now finished shooting the end of the film!
Now all that is left to do is hoot the scenes set at Beckenham Hill Station. Time is of the essence so until we are able to set a time when we are all free to do this, we will be compiling a rough cut of the opening sequence ending with the footage we have.
Marina was able to register at freesounds.org and acquired loads of sounds that we wanted for our film, including train sounds, a telephone ringing, copyright free melancholy music and the sound of a clock ticking.
Now we are in the process of incorporating all of these things in to the film.
We wanted the sound of a clock ticking playing continuously throughout the piece - a sound like this is present in the song 'For Blue Skies.' The clock is to symbolise how time is of the essence for both Abby and her Mum. Hopefully we can get a clock sound off of free sounds.org.
To add to the tone of the film we hope we can find some melancholy sounding music to play also throughout the piece. This should enhance the chilling atmosphere of the film and really make the audience pay attention to what is happening on screen.
We intend to play the sound of the trains which will act as synchronous sound as it should match up with the images on screens. Adding to the feeling of urgency of the events going on so that it feels like a realistic portrayal of an event that happened rather than an event played back with the addition of a melancholy soundtrack.
The voice over conversation between Abby and her Mum is undoubtedly the most important sound that will be played throughout the piece. An example of the conversation can be heard on the animated storyboard. The actual conversation will be constructed much better than this one as we should have a better microphone and telephone sound effects e.g. dial tone, at our disposal. Additionally for the sake of the piece the part of Abby should probably not be read by me, therefore guaranteeing a better chance of it sounding authentic!
Marina's
Mine
We decided to go with Marina's walk up as it was more picturesque and lent itself better to the atmosphere we were trying to create. In the background of her walk up you can see loads of cars and the bridge of Catford train station. This represents to the audience the idea that the film is set in an urban area. Whereas my walk up is more sparse with less buildings and more greenery which may send out he wrong impression of the film being set in a more rural area which is not really what we wanted.
I had a lot of difficulty getting train sounds off of the Internet as I couldn't register to freesounds.org with my email address. After finishing the piece and conversing with my partner I realised she had an email address compatible with registering, so this will prohibit their being a problem when it comes to making the actual piece.
So instead of posting the storyboard silent I put on a piece of music. I chose the song 'For Blue Skies' by Strays Don't Sleep as it features a lot of the aspects that Marina and I were going to try and recreate using different copyright free sounds. For example, the clock ticking, and atmospheric sound. Additionally this was the song I was going to suggest to Marina that we use for our opening scene before I found out you could only use copyright free music. No copyright infringement was intended by me doing this.
Finally I set about trying to make an example of what the voice over conversation between Abby and her Mum would sound like. I did not have high hopes for this as I have a very low quality microphone and just really didn't think it would work but...it didn't turn out too badly! My Mum, always keen to help me, kindly stepped in to read Ellen's lines and I read Abby's. This will not be the final voice over as unintentionally there's a comedic value to the conversation due to just how many 'takes' it took to get it right. So enjoy and laugh it up...we did!
The stations in the running were: Catford, Beckenham Hill and Lower Sydenham.
Catford Station
Beckenham Hill
Lower Sydenham
In the end we decided to go with Catford Station and Beckenham Hill. We choose Catford as it fulfilled the criteria, being practically completely deserted on weekends and in an area all of us can get to without too much difficulty. Also we concluded that this station would be appropriate because of its history; having been the location of a few crimes, Catford Rail Station has a gloomy and eerie feel to it and has an atmosphere which we believe would set the perfect tone for our thriller. We choose Beckenham Hill as it also fulfilled the criteria and is deserted on the weekends except for the odd person and it is also in close proximity to all of us. I don't think its been the location of any crimes like Catford but it is a creepy looking station!
During the documentary Bass spoke about his work on several titles including West Side Story, Seconds, and Mad, Mad, Mad, Mad World. Below we will be talking a little about what we were able to take from the documentary and how we will apply it to the titles in our own film. Bass believed the experience of the film should start with the very first frame and thought the opening title should be considered as a part of the film, a prologue to the film even. Not just time for popcorn runs and quiet pre-film chatter.
Returning to the idea of the opeing titles of a film acting as a prologue, Bass spoke about Seconds (1966) which I have to say are some of the creepiest titles I've ever seen. In these opening titles Bass foreshadows the events of the film whilst also setting the tone. The film is about a man who starts a new life, and the altercations that follow, after having extensive plastic surgery to his face. The titles show different facial features like the eyes, nose, ears and mouth, surreally distorted and amalgamating into each other in black and white with the accompaniment of the eerie church organ. However, this, in terms of an opening title really works as we found ourselves engrossed in them even though they were scary and we really wanted to look away.
Overall the titles in our opinion are incredibly sinister and sets a very apparent tone for the film to come, chilling and maybe a bit disturbing.
The Mad, Mad, Mad, Mad World titles were different to the rest as they were animated. It had a very comic feel as the drawings were simple and punctuated with bold colours. The titles featured loads of little jokes centered around a drawing of a globe/ world thus relating to the title. They were quite humorous and reminded us of the opening titles to Rat Race. Fun and happy and accompanied by uptempo music, creating a light tone for the film ahead.
Bass, during the documentary, emphasized the importance of accomodating the audience; for example, in this case West Side Story (1961). In order to allow the audience the opportunity to compose themselves after the tragic ending to the film, Bass created visually attractive titles accompanied by musical scores from the film in order to elongate the viewing experience. Giving the audience time to sit in their seats, compose themselves and reflect on the events of the film. This was, more recently, also the case with a film we saw called My Bloody Valentine (2009) the credits of the film were interesting to watch so you didn't feel rushed to leave by the blandness of the credits or from the attitudes of other cinema goers. Almost everybody remained in their seats quietly, almost as if the film was still on. Whereas with the most recent Harry Potter film Harry Potter and the Half Blood Prince (2009) the second the film finished - even a bit before actually - everybody was getting out of their seats and preparing to leave, as the ending credits were unimaginative leaving the audience less than compelled to reamain after the ending of the film to watch. We were surprised that so much thought for the audience went into the designing the ending titles for a film and this is definately something that we will keep in mind when designing our titles. Although spoken in a monotonous voice we find a lot of what Bass said to be very interesting.
In conclusion when it comes to creating our film titles we are really going to think about the impact it will have on the audience and what the presentational devices we use say and mean about the film.



One of our main inspirations is the brilliant film noir, Brick (2005). Much loved by my partner, it incorporates visual and sound techniques that we believe will be very useful for our film. Brick is centred around the life of teenager Brendan trying to discover about the murder of his ex-girlfriend Emily. Much like our plot, it is about this young person discovering dark secrets of their beloved and being dragged in a snowball chain of of events that leads them to uncover the truth.
And the third film we chose as influence is the crime thriller Eastern Promises (2007). The storyline is centred around the life of a woman accidentally stumbling in the lives of the Russian-mafia in London when she tries to do the right thing, her life is turned upside-down as she wonders whether doing the right thing is the only option for her. However, the opening of this film did not interest us as much, it was the plot as a whole that influenced us. The protagonist of this film also finds truths she better had not found out about as it comprises her safety, much like our protagonist. She also discovers some truths about the Russian mafia mainly about one family, which is again similar to our plot about family secrets and corruption. We decided that the film would be aimed prodominently at females, since the protagonist is female, and as such would appeal primarily to a female audience. However, we won't completely be excluding men from viewing the film because that would not be lucrative and there are aspects to the plot and film, like actions scenes when the protagonists is trying to escape drug lords, that would be appealing to males.
In regards to age, we thought that 18-25 year olds would be a good target age group to cater to for a number of reasons. Firstly, since the female lead of the film is roughly this age. Secondly, people aged this approximately are the core cinema goers, and will most likely be the main people to view the film. Thirdly, in regards to the content of the film; maybe I'm reading too much into this here, but, with the plot of the film, being what it is, the latter part of the film may have featured scenes of drug use, and handling of drugs, and as such would not be appropriate for audiences under the age of 18.
As our film is intended to be highbrow, like the film 'Brick' which is one of our main influences, then it would attract a middle and upper-middle classed audience which is why my partner and I were stumped a bit when it came to defining the ethnicity of our target audience. Additionally we decided, prior to defining target audience, that one of us would play the part of the protagonist as this way we would be able to film in our free periods and media lessons without having to wait for a time that was also convenient for the actor. However, we realise now that if Marina or I play the part then the cast wouldn't ethnically reflect the target audience.
Subsequently, we informed our friend Katie of our predicament and she was happy to help, and would serve as a better magnet to attract the target audience we defined.
Conclusively, our primary target audience are middle/upper-middle classed females aged 18-25.
So, after many hours of discussions and analysis, we have decided on the plot of our gripping thriller. Having looked at different types of thrillers and the various sub-categories, we concluded that:
A teenage girl's life is completely derailed after the murder of her mother, this sets in motion a snowball chain of events which unhinges the protagonist leaving her alone and unable to trust her own family. After prodding into the family's dangerous affairs, she finds the truth behind her mother's death. The family is involved in a history of drug trafficking and she has found out more than she bargained for, leading her to run for her life as her mum's past catches-up with her. As the story reaches its climax, she realizes it is too late and she cannot escape her fate. The film ends with the girl making the decision to either accept the life of crime that her mother accepted and being subsequently sucked into the darkness, living a life of danger or to end it all by killing herself. Realizing that she will never be able to have a normal life, education or even raise a family, she chooses to be deliberately mess-up a deal and let's herself be killed by rival drug lords.
The opening sequence should present the audience with the main character and/or characters of the feature. Establish the genre of the film and display the film’s main credits; it’s title, key production members and principal cast members.
Each of these aspects can be presented in intriguing and imaginative ways, and this is what potentially makes a great opening sequence. I will be analysing the presentation of the opening sequence of ‘Office Space’ (1999).
The ‘20th Century Fox’ trademark logo opens the film. This may, to the bigger movie fan, endorse the quality of the feature to come. ‘20th Century Fox’ is one of the six major American film studios, responsible for producing hit after hit with films such as, the unforgettable Romeo + Juliet (1996), Independence Day the highest grossing film of 1996, and the phenomenal Titanic (1997).
Non-diegetic sound, in the form of Perez Prado’s - Mambo #8, is played during the opening scene. The transition between the various camera shots of traffic are synchronised with the tempo of the music, detracting from the reality of the scene. The song is upbeat, funky and invigorating; making toe tapping inevitable. This energetic track captures the audience’s attention instantly and gives an impression towards the tone of the film. The music makes light of a situation that we can all identify as real and frustrating, thus making it integral to the comedic atmosphere of the scene; as without it - for example with the sound muted - the comedic value of the scene is diminished. Conclusively, Office Space demonstrates music is vital during the opening sequence as it reaffirms to the audience the genre of the film, in this case – comedy.
The typeface used to display the key production details confirms the movie genre suggested by the soundtrack. The font features no serifs and as such is informal, friendly and open. It even has a playful aspect to it as it resembles ‘bubble’ writing. The blue colour of the font adds to its affability, particularly since blue has connotations with calm, harmony, tranquillity and confidence. In high contrast to, for example, the Harry Potter typeface which is dark and dangerous and leaves the audience in anticipation, possibly on edge about the uncertainty approaching. Overall Office Space’s font style and colour represents the genre of the film as comedic and sets the tone as calm and relaxed.In conclusion there are many aspects that are integral to making a good and successful opening sequence. Office Space’s opening sequence ticks all the boxes as it clearly illustrates to the audience, that the film is a comedy, and displays the production details, cast members, main characters and title of the film. In relation to my introductory analogy, this opening sequence is a very successful starter as it leaves the audience hungry for more!











